“Life is too short to drink bad wine,” states the quote by Von Goethe. Similarly, life is too short not to eat cake. Dealing with Vanilla Mille Crepe in this cake context is Nelson Liew, CEO and Co-Founder of Vanilla Mille Crepe Sdn Bhd who, having just become a father to an adorable baby girl and a successful chain of cake outlets nationwide is proving that he can have success on all fronts — literally meaning he can figuratively have his cake, icing and eat it all.

The Director of Vanilla Mille Crepe Kitchen Sdn Bhd certainly is no stranger to the franchising industry, having received various awards including the100 Most Influential Young Entrepreneur 2019 and the Winner of JCI Creative Young Entrepreneur Award (CYEA2021).

Responsible for the overall working of the Company, he is instrumental in making strategic decisions for all aspects of Vanilla Crepe. This eminent individual is also part of various Entrepreneurs association and owns multiple brands In the local business environment.

At 41 years old, the CEO of Vanilla Mille Crepe, currently manages 41 outlets in malls, counting outlets in Mid Valley Megamall, Pavilion KL and Sunway Velocity as part pf his cake empire has also taken the initiative to making Vanilla Mille Crepe’s online presence stronger by investing in digital marketing.

“We believe digital marketing will be the future. Since MCO, and now CMCO, we’ve been diversifying our business by making home deliveries to ensure our brand stays relevant in the market,” he shared on part of the strategy for moving ahead post COVID-19 pandemic.
Online deliveries helped him sustain his business spanning 41 outlets nationwide during the pandemic.

“Every cloud has a silver lining. The pandemic forced us to come up with new and fresh ideas to ensure our survival,” said the eternal optimist with the boyish youthful looks. Vanilla Crepe Mille has been constantly rolling out a slew of new flavours for cake connoisuers, with a vengeful comeback creativity that know no bounds.

The cake connoisseur has many awards to his name. In September 2020, his achievement was recorded in the Malaysian Book of Record as having the largest Mille Crepe Chain in Malaysia by having the most number of outlets nationwide. Aside from being recognized as 100 Most Influential Young Entrepreneur (100MIYE), he is also a serial venture builder, starting up businesses such as Waxhand, Craft Factory Malaysia, KLCakeDelivery.com and KLMiniGolf.com, just to name a few. This young serial entrepreneur has certainly come a long way from when he first started, taking over a café, with his sights now cast regionally — proving that he will continue to have his cake and eat it.

• CEO of Vanilla Mille Crepe SDN Bhd
• Director of Vanilla Mille Crepe Kitchen Sdn Bhd
• Founder of Vanilla Crepe™️ & Vanilla Mille Crepe™️
• Director of Ezzybucks SDN Bhd
• Master Franchisor of Wax-Hand Union™️(HK)
• Director of Waxhand Malaysia
• Co-Founder of Craft Factory Malaysia
• Owner of KLCakeDelivery.com
• Owner of KLMiniGolf.com
• 100 Most Influential Young Entrepreneurs (100MIYE) 2019 
• Master of Business Administration – UOS (2010)