Kuala Lumpur, 25th October 2024 – Kanebo Cosmetics Malaysia Sdn. Bhd. heightens its IHOPE.KANEBO concept at a pulsating event titled “BOUNCE WITH HOPE” to provide a powerful catalyst for harnessing both inner and outer beauty. The event was aimed to foster positive emotions and encourage the release of ‘hope molecules’, as it was believed that happiness could positively impact skin health, resulting in a more radiant and youthful complexion. 

KANEBO is for people who are proud of their individuality and believe that they can create their own future. The brand represents a new era that celebrates individuality, empowers  individuals, and inspires hope. With its commitment to quality, innovation, and a gender- inclusive approach, KANEBO continues to be a leader in the beauty industry to make your life a masterpiece. 

A NEW ERA OF HOPE 

KANEBO has adopted an age and gender-inclusive approach, recognising the beauty in every individual. The IHOPE.KANEBO message embodies this philosophy, offering a range of skincare and makeup products designed to nourish both skin and mind regardless of age, gender or skin types. With a focus on high-quality ingredients and advanced Japanese technology, KANEBO has earned a reputation for excellence, as evidenced by its numerous award-winning products at the Best Cosmetics Award SS 2024, including the ROUGE Star Vibrant Lipstick, Skin Harmonizer, and others. 

GOING BEYOND BEAUTY, KANEBO HEIGHTENS HOPE 

Reborn with a spirit of ‘HOPE’ in the modern world, KANEBO connects individuals, empowering them to courageously express their hopes. The brand doesn’t just sell skincare and cosmetics; it offers individuals the courage to express their hopes, harness the power to awaken their skin, and embrace the future with passion. This is the message and the offer of hope that the KANEBO of today brings through its products. “We want to respect individuals and their choices, and our products empower them to be themselves confidently with courage and passion,” said Mr. Shunichi Abe, CEO of Kanebo Cosmetics Malaysia Sdn. Bhd. KANEBO is renowned for its dedication to beauty, offering high-quality skincare and makeup products since 1887 with a rich history of innovation and excellence.   

BOUNCE WITH HOPE: A DAY FILLED WITH HAPPINESS, OPTIMISM, POSITIVITY AND EMPOWERMENT 

The event celebrated individuality and featured a variety of activities designed to promote positive emotions. Guests enjoyed a fun-filled pickleball session at the Pickle Social Club and participated in a ‘Fusion-ing Solution’ product workshop, a serum product that was just released this month in Malaysia. The workshop was led by the popular Japanese-Malaysian influencer duo, Joshua and Arisa of Malaypan, who shared how KANEBO in Japan is widely known for its beauty product innovation. In addition to the workshop, guests had the opportunity to explore the KANEBO product range and receive personalised recommendations. Guests also applied the “Veil of Day,” a high-UV protection sun block that provides long-lasting hydration, to their skin. The day concluded with ice-cream treats to cool down under the Malaysian weather, but the overall experience was positive, leaving everyone feeling uplifted and happy.