BRAND LEGEND 20 YEARS

Mr. Francis Lau, Senior Vice President - Sales of Artmatrix Technology Sdn Bhd


Balancing The Art of Branding

Armed with a DNA For excellence, it is no wonder Artmatrix Technology Sdn Bhd has emerged as a Brand Legend – 20 Years category for its consistent success story built upon hard work and faith.

By Yvonne Yoong


Quote: “Strong discipline, consistent hard work, innovation and strong faith are the keys to success,” – Francis Lau of Artmatrix Technology Sdn Bhd

Two decades of excellence has not gone unnoticed for Artmatrix Technology Sdn Bhd – dedicated to the designing, manufacturing and marketing of system furniture for the local and international market based on project basis.

“This award is a profound affirmation of Artmatrix unwavering commitment to providing excellence products & services, sustainability, innovation and customer centric excellence,” said Francis Lau, Artmatrix Technology Sdn Bhd Co-founder & Senior Vice President – Sales.

Crediting the acknowledgment of the Brand Legend Awards under the 20 years category as a celebration of the Artmatrix team’s “relentless dedication and hard work” which has positioned it as a trusted leader in the industry, this recognition he affirmed only serves to reinforce the company’s commitment to continually delivering exceptional value and quality of services to its stakeholders and shareholders.

Strength in numbers

Incorporated on June 9, 2005 by six founding partners, the aim of the company to be the top company involved in the office furniture business in Malaysia has never swayed from a common vision to ensure everyone is of one accord.

The goal he shared, is to be the top Malaysian company involved in the office project business while delivering products and services to meet customer’s requirement through the creation of an environmentally friendly and conducive working culture with strong DNA on quality and continuous improvement initiatives.

“Strong discipline, consistent hard work, innovation and strong faith are the keys to success,” he stressed.

Commenting on the art of overcoming challenges, he maintained that the company must have “a strong team to pursue excellence under any circumstances”.

“The company must be managed well internally with strong focus on financial management, strong cash flow, branding, employees’ well-being, committed vendors and always work based on a win-win formula for everyone in our business,” he said.

“Change is imminent and market is demanding ‘green-certified products’ with minimalist design assisted by AI. (Therefore), furniture will must be fashionable,” he added stressing that in order to survive, being Environmental, Social & Governance (ESG)-compliance is essential.

Unwavering dedication to excellence, innovation, sustainability and unique selling propositions he explained include offering bespoke solutions to clients.

“We continuously invest in Research & Development (R&D) initiatives to stay ahead of industry trends and meet the evolving needs of modern workplaces,” he opined.

This steadfast commitment to its our mission driven by committed employees, clients and vendors alongside their commitment and support have propelled Artmatrix to overcome many challenges and emerge as a legendary brand leader.

@Paparazzi

The “Brand Legend Awards” pay homage to the pioneers, innovators, and pillars of our local economy. These businesses are more than just enterprises; they are institutions that have shaped industries, fostered job creation, supported local communities, and inspired generations of entrepreneurs.The theme of these awards, “Larger Than Life,” perfectly encapsulates the enduring legacy of these legendary brands. They have transcended the boundaries of mere entities, becoming institutions that have played pivotal roles in shaping our city and region.

Through their unwavering commitment to excellence, resilience in the face of challenges, and ability to adapt to ever-changing market landscapes, these businesses have cemented their place in our collective consciousness. They are the giants upon whose shoulders our local economy stands tall, and their contributions have been instrumental in weaving the vibrant tapestry of our city and region

Leave a Reply

Your email address will not be published. Required fields are marked *