Keeping his eyes fixed on just one central outlet for over 25 years has proven to be the key success formula for Dato’ Jason Low, Founder & CEO of Curtains Place Sdn Bhd. Indeed, the founder of this first-generation business considers Curtains Place as his pride and joy, given the extensive selection of over 43,000 fabric choices, backed by a diverse range of blinds.

“We pride ourselves on providing comprehensive services that encompass everything from production to installation, ensuring a seamless experience for our customers. We create window furnishing solutions alongside clients’ requests as they are the experts of their own needs, with Curtains Place being the specialist in fulfilling these requests,” he said.

“Our commitment to quality and customer satisfaction sets us apart as we cater to both residential and commercial clients, delivering tailored solutions that meet unique design needs. So, whether you are looking for stylish drapes, functional blinds or eco-friendly materials, our expert team is dedicated to helping you create the perfect window treatment for any space,” he added.

Elated at being recognised as a Brand Legend – 30 Years category, this “delightful surprise” as he describes it, serves as a tribute to the ongoing legacy of hard work and dedication that the entire team strives to uphold. Not one to rest on his laurels, he shared that this industry recognition serves as a springboard to inspire not only himself but also the team to “continue pushing boundaries and drive meaningful change” in the industry.

As far as he is concerned, his enduring legacy and success focuses on embracing “a mindset of continuous learning, unlearning, and relearning”. “Legacy is not just about past achievements but also about our commitment to ongoing learning and adaptation,” he stressed.

Armed with the mission to “enhance brand visibility on a global scale”, expanding the business internationally while “reaching new markets beyond Malaysia with innovative products and services” are key goals set in place for Curtains Place.

Imparting personal advice to those keen on building a sustainable business, he emphasises the importance of remaining open to new ideas while adapting to challenging preconceptions and evolving circumstances and the need to always stay ahead at the forefront of one’s field. The ability to deliver innovative solutions that create lasting impact is also critical.

Pivoting from lessons learned during the pandemic, Curtains Place has adopted a strategy of establishing a strong digital presence by enhancing its website and utilising the social media platform to reach customers. Offering virtual consultations and design services to help clients select products from overseas – all from the comfort of their homes, is the way forward for Curtains Place.

The greatest lesson in overcoming adversity according to him, is the importance of
“having adaptability; embracing change and staying resilient” which have served him well in navigating challenges and seizing new opportunities.

“The future trend in window coverings focusses on affordability in smart technology integration, eco-friendly materials, and (incorporating) personalised solutions to enhance convenience and sustainability in homes.”

Ultimately, the winning game plan for becoming a Brand Legend and thriving amidst stiff competition lies in “innovation, adaptability and a deep understanding of customers’ needs to create higher client lifetime value”.

Working with a cross-generational team

Proudly proclaiming himself as a first-generation business entity with a cross-generational team, the successful entrepreneur compares the blend of experience and fresh ideas to a well-mixed cocktail whereby “the wisdom of age meets the zest of youth” – resulting in a harmonious mix of expertise and innovation.

“Our window coverings business has established strength of purpose and determination in overcoming adversity by embracing adaptability, innovation and an unwavering commitment to exceeding customer expectations, even in challenging times like the COVID-19 pandemic.

“Looking back, I realise I could have focussed even more on digital strategies and proactive AI-driven market research as well as gathering customers’ feedback to better anticipate needs and enhance our adaptability and innovation moving forward,” he concluded.

@Paparazzi360