Half a decade of building his patriarchal advertising business in 1975 from ground zero upward, and Joy Chan has every reason to look back with pride. Today, the reins of leadership are disbursed to his children to carry on his legacy of excellence.

“We are truly honoured to receive the Branding Association of Malaysia’s (BAM) Brand Legend Awards,” said his son Edison Chan, Managing Director of Joy Advertising withission is clear a smile.

To him, this recognition not only acknowledges the hard work and dedication of their entire team but also solidifies the company’s position as a leader in the advertising industry. “Winning this award enhances our credibility and strengthens our brand image, allowing us to build more trust with current and potential clients. It motivates us to continue delivering innovative and impactful advertising solutions,” he added.

Alongside Edison is his brother, Vincent Chan, Director of Sales who plays a vital role in driving the company’s sales division and helping to expand client relationships. Vincent’s leadership ensures the sales team is focussed on delivering solutions tailored to each client’s unique needs, supporting their growth and success.

The company’s mission is clear: “To help businesses grow by making them visible through creative and effective advertising.” Guided by this mission, the entire team drives to ensure that every client’s brand is seen and remembered. The company’s core values – innovation, integrity and a commitment to excellence — are central to every project the firm undertakes.

The company’s vision is equally ambitious: “To lead the advertising industry by consistently delivering value and staying ahead of industry trends while treating each client as a valued partner.” These principles have built a reputation that spans nearly 50 years.

“Our mission is rooted in the belief that ‘A business with no sign is a sign of no business,” he said with a twinkle in his eye.

Edison attributes much of the company’s success to his father’s vision, perseverance, and entrepreneurial spirit — which laid the foundation for all they have achieved. Running the advertising firm as a family business, Edison, Vincent and their sisters work together to keep the legacy alive.

“And of course, a huge thank you goes out to our amazing team, whose dedication and passion make

all of this possible. Lastly, I want to thank our loyal clients who have trusted us with their brands; without their confidence, this recognition wouldn’t be possible,” added Edison.

Looking to the future, the firm plans to embrace new technologies, including digital billboards and interactive displays, while also expanding its reach across Malaysia. “We aim to strengthen our digital advertising services to complement our traditional outdoor and indoor offerings, solidify our industry leadership, and foster long-term client relationships,” Edison concludes.

Fueled by this prestigious recognition, Joy Chan Advertising is poised to continue its journey of excellence with a clear mission, vision, and unwavering commitment to its clients’ success.