Claire Organics Brand Story
Unveiling the story of this homegrown organic brand by Louis Chu – birthed out a working mother’s gift of creating a legacy named after her daughter
By Yvonne Yoong
Brand Story
Creating Claire Organics
Claire Organics was born out of a deep-rooted passion for creating natural skincare that nurtures both the skin and the soul. As the world’s first pioneer of Kind Beauty, we are committed to inspiring not only our customers but also the global beauty industry to embrace a kinder, more self-loving approach to skincare. Our mission is simple yet powerful: to promote self-love while empowering individuals to “Go Empower, Go Natural, Go Green.”
Its philosophy centres around the belief that beauty should be kind—kind to the skin, kind to the planet, and kind to every living being. With this in mind, the founder handcraft all-natural skin and body delicacies, using pure, plant-based ingredients to create everyday luxuries that are both affordable and nourishing. The company’s vision extends beyond skincare with the aim to inspire a kinder society and foster a green community inspired by love and passion.
The journey of Claire Organics began with Louise Chu’s desire to provide the best for her baby. Her maternal instinct led her to create her first bar of soap from breast milk, sparking a passion for natural, homemade skincare. From that humble beginning, Claire Organics has grown into a brand that stands for love, care, and the pursuit of a kinder world.
Growing From Baby Steps
Claire Organics has earned its place as a trusted name in the natural skincare industry, recognised for its dedication to purity, sustainability, and the promotion of self-love. Its products are handcrafted with the utmost care, using only the finest natural ingredients. Ensuring that its offerings are free from harmful chemicals, synthetic fragrances, and artificial colors, the range allows the skin to thrive in its natural state.
“At Claire Organics, we believe in the power of nature to heal and rejuvenate. Our range includes 100% pure essential oils, handcrafted soaps, alcohol-free sanitizers, and natural lip balms—products that are safe for sensitive skin, babies, and pregnant mothers. We take pride in offering natural, sustainable, and cruelty-free skincare solutions that reflect our commitment to a healthier, more compassionate world,” affirmed its founder Chu,
“Our brand has built a loyal following over the years, thanks to our unwavering commitment to quality and integrity. We continue to lead the way in the natural skincare movement, not just by delivering exceptional products, but by making a meaningful impact on the world and inspiring everyone to embrace self-love and care,” she added.
Star Products
Soother Balm:
The Soother Sensitive Skin Soother is designed specifically for those with delicate skin in need of extra care. This calming balm restores and maintains skin health with its deeply hydrating and soothing properties. Enriched with avocado oil and shea butter, it provides intense moisture and comfort to sensitive areas, helping to alleviate dryness and irritation. The balm’s carefully selected ingredients work together to calm inflammation and support your skin’s natural healing process, ensuring it feels nourished and protected. By integrating this balm into your daily routine, you’ll experience the gentle, nurturing care that promotes healthy, resilient skin.
Product details: https://www.claire.my/pd-soother-balm.cfm
Rosehip Face & Body Oil:
The Rosehip Face and Body Oil is a versatile skincare essential that delivers deep nourishment and radiant skin. Infused with the luxurious properties of rosehip oil, this formula is rich in vitamin C, providing intense hydration while calming sensitivity, evening out skin tone, and reducing the appearance of aging signs. Perfect for both face and body, it also doubles as an effective makeup remover, gently dissolving makeup while moisturizing and protecting your skin. Whether used for its rejuvenating benefits or as a soothing cleanser, this oil leaves your complexion beautifully refreshed and glowing.
Product details: https://www.claire.my/pd-luxurious-rosehips-face–body-oil.cfm
Handmade Soap:
Discover the purity and simplicity of Claire Handmade Soap, crafted to be a gentle yet effective choice for both face and body. Made with love and care, our soap is free from synthetic additives and harsh chemicals, ensuring a natural and nurturing cleanse. This soap harnesses the power of high-quality, plant-based ingredients to provide a rich, soothing lather that cleanses deeply while maintaining your skin’s natural balance. Ideal for everyday use, it leaves your skin feeling refreshed, soft, and clean without any unwanted residues or irritation.
Product details: https://www.claire.my/pd-avocado-hydrating-soap.cfm
About The Founder – Louise Chu
Claire Organics is all about Kind Beauty that inspires Kindness in every living being on the planet. With the mission to infuse the natural remedies culture into everyone’s daily needs for a better everyday life, we handcraft all-natural skin and body delicacies using only pure and natural plant-based goodness to create every day’s affordable luxury. Our vision goes beyond skincare to inspire a kind society and a green community with our love and passion.
It all began with Louise Chu’s maternal instinct to provide the best for her baby by learning to make her very first bar soaps from breast milk. From there, Louise’s passion for natural homemade skincare products took off.
You can find 100% pure essential oil, handcrafted soap, alcohol- free sanitiser, and natural lip balm in Claire Organics. Safe and gentle for sensitive skin, babies and pregnant mommies. Natural, sustainable, cruelty-free products.