Featuring interactive in-outlet experiences, exclusive promotions and moments of togetherness all month long.

KUALA LUMPUR, 5 March 2026 – Guinness is bringing the spirit of Ireland to more than 40 bars and pubs nationwide this St. Patrick’s season, inviting Malaysians to come together over a perfectly poured pint.

The celebration kicked off at The Square at Jaya One, where a lively Irish parade of bagpipers and drummers marked the start of a month-long rollout nationwide.

For more than 260 years, Guinness has been part of St. Patrick’s Day celebrations around the world. Recognised for its deep ruby body and smooth, creamy head, the stout remains a symbol of heritage, craft and shared moments.

The lively Irish parade, featuring drummers, bagpipers, stilt walkers and dancers at the Guinness St. Patrick’s Day event.

This year, participating outlets will feature the “Double the Guinness” experience, inspired by the brand’s iconic two-part pour. With the purchase of a Guinness Draught set, consumers will receive a token to take part in the challenge. Participants who successfully match the look of a perfectly poured pint will receive Guinness Draught in a pint glass, subject to terms and conditions

Participating outlets will also run a limited-time promotion during the month of March where consumers who purchase two sets of Guinness Draught will receive one additional pint. All redemptions are subject to availability and the respective participating outlets’ terms and conditions. 

Guests playing the Shamrock Toss, tossing a ring into the iconic three-leaf shamrock logo at the Guinness St. Patrick’s Day event.

“Guinness has long been at the heart of St. Patrick’s Day,” said Joyce Lim, Marketing Manager at Guinness Malaysia. “More than an Irish stout, it represents heritage, craft and the shared ritual of raising a pint together. This St. Patrick’s, we invite stout lovers to come together to share stories, laughter and meaningful moments in celebration of the occasion.”

For more information about the Guinness St. Patrick’s campaign and participating outlets, visit Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy.

*Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only and on first come first served basis. Guinness Malaysia advocates responsible consumption and urges consumers not to drink and drive.

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About Heineken Malaysia Berhad

HEINEKEN Malaysia is part of the world’s pioneering beer company and one of the leading brewers in the country, with a portfolio of iconic international brands. Guided by its purpose of Brewing the Joy of True Togetherness to inspire a better world, its sharpened EverGreen 2030 strategy delivers balanced growth through three priorities:

• Accelerate Growth by strengthening category growth, driving innovation and elevating consumers and customers centricity.
• Step Up Productivity by driving cost efficiency and generating value for growth.
• Focus Future Fit by advancing digital transformation, sustainability leadership, and a high performance, people‑driven culture.

The Company brews, markets and distributes:

–   The World’s No. 1 international premium beer Heineken®     
–   The World-acclaimed iconic Asian beer Tiger Beer     
–   The World’s No. 1 stoutGuinness  
–   The all-time local favourite Anchor Smooth
–   The premium wheat beer born in the Alps Edelweiss 
–   And many more. Visit www.heinekenmalaysia.com for a full overview of our portfolio

HEINEKEN Malaysia advocates responsible consumption through its Enjoy Responsibly and When Your Drive, Never Drink campaigns. HEINEKEN Malaysia’s corporate responsibility initiatives are carried out by its corporate responsibility arm, SPARK Foundation, focusing on environment and community partnerships. 

Listed on the Bursa Malaysia Main Market, the principal shareholder of HEINEKEN Malaysia is GAPL Pte Ltd headquartered in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V. For more information, please visit: www.heinekenmalaysia.com.