REHDA Malaysia once again organised a media briefing to share the findings from the two  bi-annual surveys conducted by REHDA Institute, namely the REHDA Property Industry  Sentiment Survey (PSS) and Property Industry Survey (PIS) for 2H 2025 and Market Outlook for  2026, today. The former, which garnered 107 respondents comprised the CEOs and top  management of REHDA member companies, reported that 83 of them launched projects in 2H  2025. 29% out of those with launched projects indicated better sales performance compared to  the previous half, and respondents also had a much more optimistic market outlook for 2025,  rising to 33% from 27% in 1H 2025.  

Meanwhile, 166 REHDA who members responded to PIS revealed that 61 respondents  with launched projects within the period under review recorded a slight increase in the number  of launched units, up to 0.6% to 17,971 units in 2H 2025. Sales performance in 2H 2025 saw a  total of 3,784 units sold, with a take-up rate of 21%, lower than the 38% take up rate in 1H 2025. Serviced residence was the most sold property type, followed by apartment/condominium,  while townhouse recorded the highest take-up rate at 60%. The survey also found that 36% of  launches were priced at RM500,000 and below; specifically, RM300,001 – RM500,000 at 28% as  well as RM300,000 and below at 8%. Meanwhile, 26% of launches were priced within the  RM1,000,001 – RM2.5 million range, which is the second highest average selling price, mainly  located in Shah Alam, Iskandar Puteri and Tebrau. 

60% of respondents have unsold completed residential units as at 31 December 2025;  26% of these units were 2-3 storey terrace followed by serviced residence and single-storey  terrace (19% and 18% respectively). Respondents cited end-financing loan rejection, high price  and low demand/interest as the top three reasons for the non-take-up. In extension to that,  developers also identified ineligibility of buyers’ income, adverse credit history and inadequate  financial documentation as the main factors causing end-financing loan rejection. Homes priced between RM500,001 and RM700,000 recorded the highest loan rejection rates among all price  categories, with the highest rates ranging from 31% to 45%. 

Similar to 1H 2025, 74% of respondents experienced increased costs of doing business,  with nearly half of them noting an increase in the range of 3% to 6% overall. The survey also  found that 65% of respondents faced construction challenges in 2H 2025, both in terms of  building material (high price; shortage of supply; and inconsistent supply) and labour (high  wage; shortage of supply; and lack of skills). 43% of respondents indicated that they were  affected by the economic conditions within the period under review, and have taken various  cost-cutting measures such as freezing recruitments, offering less benefits, rescheduling project  launch and reducing the scale of launch. 

47% of respondents planned to launch projects in 1H 2026, consisting of 5,015 landed  units and 12,669 strata units. Most respondents expecting sales performance to shift from below  25% at 3 months, to between 25% and 50% at 6 months. Price-range wise, respondents in most  states planned to launch units that are within the RM300,001 – RM500,000 range, except in  WP(KL) and Selangor (RM500,001 – RM700,000 range) and Johor (RM1,000,001 – RM2.5 million  range). There are no planned launches from respondents in Kelantan, Perlis and Terengganu. 

Respondents continued to have a mostly-neutral outlook for 2026 with slightly higher  optimism in 1H 2026 compared to 2H 2025, and remained higher for 2H 2026. “While the sign  of optimism is positive, it should be noted that these surveys were conducted prior to the current  situation in the Middle East. We are aware that the sentiment is likely to be different now as the  conflict will definitely have an impact on the rest of the world in one way or another, and Malaysia is not exempted,” said Datuk Ir Ho Hon Sang, President of REHDA Malaysia. “The  property industry ought to be prepared for any possibilities and outcomes, and I hope all players  can continue supporting each other,” Datuk Ho added.  

REHDA will continue to encourage our members to uphold our nation-building role of  providing quality, affordable homes for the rakyat in a timely and sustainable manner. 

Issued by: 
The Communications, Public Relations & Publication Committee 
REAL ESTATE AND HOUSING DEVELOPERS’ ASSOCIATION (REHDA) MALAYSIA