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Unveiling The Inaugural Brand Legend Awards 2024<\/p>\n
By Yvonne Yoong<\/i><\/b><\/p>\n Branding Association of Malaysia (BAM) recently unveiled the makings of “The Brand Legends: Larger than Life Awards 2024<\/i>“. This was launched with the aim of honouring\u00a0 businesses that have not only stood the test<\/i> of time but have thrived for a few decades, leaving an indelible mark on the community.<\/p>\n Every once in a lifetime, world changers rise to the occasion to take the bull by the horns and manifest visions into iconic realities that transcend time, space and boundaries.<\/p>\n What does it take to be larger than life? And what does it mean to survive the fires of adversity that have literally brought businesses to their knees, especially in the wake of the COVID-19 pandemic.<\/p>\n In short, a special quality separates successful businesses from the truly resilient, especially in the post-Covid 19 era, which have posted challenges to traditional longstanding and new businesses alike.<\/p>\n Understanding this, BAM recognises the importance of creating this Awards to inspire individuals to be more while making society even more resilient, expansive and inclusive to ensure the passing of the baton to the new generation of business leaders.<\/p>\n This aspiration is something that BAM has taken upon itself to not only manifest but also to acknowledge and support. This has inevitably led to the need to acknowledge these longstanding titans of the industry while provoking the next generation to take lessons from the past to pivot and prepare for the future to cut short the learning process.<\/p>\n \u201cToday, I stand before you at the threshold of a momentous occasion, one that celebrates the visionaries, the pioneers, and the trailblazers of the branding world,\u201d said Datin Winnie Loo, President of BAM at the opening ceremony speech urging pioneering brands to be acknowledged for their invaluable role of inspiring and supporting future business leaders while celebrating their achievements.<\/p>\n \u201cOur award is to identify those whose work transcends the ordinary and achieves the extraordinary, whose brands are not just names but legends that inspire, influence, and endure the test of time,\u201d she added.<\/p>\n Elaborating further, she attests that the \u201cBrand Legend Awards\u201d will pay homage to the pioneers and innovators, which form the pillars of the local economy.<\/p>\n These businesses are more than enterprises ; in fact, they are institutions that have shaped industries, fostered job creation, supported local communities and inspired generations of entrepreneurs.<\/p>\n The theme of the awards, \u201cLarger Than Life\u201d, perfectly encapsulates the enduring legacy of these legendary brands.<\/p>\n In fact, they have transcended the boundaries of mere entities \u2014- becoming institutions that have played pivotal roles in shaping our city and region.<\/p>\n Through their unwavering commitment to excellence, resilience in the face of challenges, and ability to adapt to ever-changing market landscapes, these businesses have cemented their place in the collective consciousness.<\/p>\n Since the task of branding translates to being more than just a mere logo or a tagline; the significance of branding as the very essence of a company\u2019s identity lies in the promise it makes to its customers, and the story it tells to the world is relevant to today\u2019s volatile landscape.<\/p>\n In other words, a powerful brand shapes perceptions, drives loyalty, and fosters connections that are “Larger than Life”.<\/p>\n In the eyes of the President, the association recognises that the path to creating a legendary brand is paved with \u201cpassion, innovation, and relentless dedication.””<\/p>\n In separating the outstanding legends from the ordinary performers, she acknowledges that the journey to the mountaintop is fraught with countless challenges and triumphs, of bold ideas and meticulous execution.<\/p>\n \u201cIt is the relentless pursuit of excellence that distinguishes the good from the great, and the great from the legendary,\u201d she told Paparazzi360<\/b>.<\/p>\n Calling upon the potential winners today in which the search is on in the following few weeks for those whose enterprises symbolise a \u201cLarger than Life\u201d persona, she stressed that the new benchmark standards set by their exemplary winning ways is crucial as through the power of creativity compounded by authenticity, the impact of visionary leadership can have impact not only locally but globally, too.<\/p>\n \u201cAs we move forward, let us remember that a brand\u2019s true legacy lies not only in its success but in its ability to inspire and uplift others. Let us strive to create brands that are not only \u2018Larger than Life\u2019 but also catalysts for positive change, brands that reflect our values and aspirations.\u201d<\/p>\n It is in this light that BAM\u2019s new Education Bureau, headed by Patrick Low, will be running a series of CEO boot camps inspired by a panel of speakers who have achieved what many think is impossible. She also expressed gratitude to Chai Zi, the GM of Sunstrong Entertainment, who acted as the Presenter, OE Education for the venue, while SME Corp was the collaboration partner while Advisor Tengku Hishammuddin graced the launch.<\/p>\n \u201cAs a brand leader, one has to be \u2018new\u2019 at all times \u2014- physically & mentally,\u201d added Datuk Lewre Lew who is also a Past President of BAM. His views were also supported by Datuk \u00a0Eric Chong, founding President of BAM who concur that “people can start businesses, but only the ‘real deals’ can build brands that stand the test of time”.<\/p>\n “Becoming a brand legend requires vision, authenticity, and relentless innovation. For over 20 years, my dedication to BAM has been driven by a desire to elevate true Malaysian brands and mentor the next generation of brand builders,” he concluded.<\/p>\n @P<\/i><\/b>aparazzi360.<\/i><\/p>\n —<\/p>\n Celebrating Industry Titans Unveiling The Inaugural Brand Legend Awards 2024 Brand Legend Award 2024 Winners By Yvonne Yoong Branding Association of Malaysia (BAM) recently unveiled the makings of “The Brand Legends: Larger than Life Awards 2024“. This was launched with…<\/p>\n","protected":false},"author":1,"featured_media":9465,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[118,17],"tags":[],"class_list":["post-1885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-who-matter","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/1885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/comments?post=1885"}],"version-history":[{"count":2,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/1885\/revisions"}],"predecessor-version":[{"id":9406,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/1885\/revisions\/9406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/media\/9465"}],"wp:attachment":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/media?parent=1885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/categories?post=1885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/tags?post=1885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\nBrand Legend Award 2024 Winners
\n<\/a><\/p>\n![\"\"](\"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-content\/uploads\/2024\/08\/BAM24_logo-295x300.png\"){kind=logo}
<\/p>\nBrand Legend Awards 2024<\/h2>\n
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Brand Legend 170-Year Centurion<\/strong>
\n========================<\/h6>\nDatuk Ch’ng Huck Theng, Executive Director of Ghee Hiang<\/a><\/h6>\n
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Brand Legend 150-Year Centurion<\/strong>
\n========================<\/h6>\n\u00a0Dato Sri Anne Eu, Chairman of Malaysia<\/a>\u00a0Eu Yan Sang,<\/a><\/h6>\n
Brand Legend 60 Years<\/strong>
\n========================<\/h6>\n\u00a0DS Chew Weng Khak, Founder<\/a>\u00a0of\u00a0Pensonic<\/a><\/h6>\n
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Brand Legend 50 Years<\/strong>
\n========================<\/h6>\nDatin Winnie Loo<\/a>,\u00a0A Cut Above Group<\/a><\/h6>\n
Dr Ambiga Paramasalam, Executive Director<\/a>\u00a0of\u00a0APS Manja Sdn Bhd<\/a><\/h6>\n
Prof. Datin Dr. Clara Chee – Founder\/Chairperson of\u00a0<\/a>Clara International Beauty Group<\/a><\/h6>\n
\u00a0Jeffrey Soo & Ms. Michelle Hah, Founder & CEO<\/a>\u00a0of\u00a0\u2060Fire Fighter Industry Sdn Bhd<\/a><\/h6>\n
\u00a0Edison Chan – Managing Director<\/a>\u00a0of\u00a0\u2060Joy Chan Advertising Sdn Bhd<\/a><\/h6>\n
Agnes Wong, Managing Partner<\/a>\u00a0of\u00a0\u2060Syarikat Ong Sdn Bhd<\/a><\/h6>\n
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Brand Legend 40 Years<\/strong>
\n========================<\/h6>\n\u00a0Esther Wong, CEO of Mascorn; Danny Wong, COO of Mascorn & Wong Chun Voon, CMO of Mascorn<\/a><\/h6>\n
\u2060 Kalvin Ooi, Co-CEO<\/a>\u00a0of\u00a0PCA Group,<\/a><\/h6>\n
Law King Hui, Co-Founder & Group Managing Director<\/a>\u00a0of\u00a0Sasbadi Holdings Berhad<\/a><\/h6>\n
Dato Frank Choo, Managing Director<\/a>\u00a0of\u00a0Xiao En Group<\/a><\/h6>\n
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Brand Legend 30 Years<\/strong>
\n========================<\/h6>\n\u00a0Dato Jason Low, Founder & CEO<\/a>\u00a0of\u00a0Curtains Place Sdn Bhd<\/a><\/h6>\n
Khor Seng Chew, Music Director of\u00a0<\/a>Dama Asia<\/a>,\u00a0Pun Kai Loon, Artistic Director of\u00a0<\/a>Dama Asia<\/a>,\u00a0Gan Boon We,\u00a0 Finance Director of <\/a>Dama Asia<\/a><\/h6>\n
\u00a0Jason Low, Business Development Manager<\/a>\u00a0of\u00a0HerbaLine Facial Spa<\/a><\/h6>\n
\u00a0Datuk Wong Keong Fook, Founder<\/a>\u00a0of\u00a0Unique Seafood<\/a><\/h6>\n
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Brand Legend 20 Years<\/strong>
\n========================<\/h6>\nFrancis Lau, Senior Vice President – Sales<\/a>\u00a0of Artmatrix Technology Sdn Bhd<\/h6>\n
\u00a0Datuk Chew Yin Keen & Datin Adeline Quak Soo Bee, Executive Director & CEO<\/a>\u00a0of\u00a0Iwajib Group<\/a><\/h6>\n
Datin Wira Moon, Co-Founder<\/a>\u00a0of\u00a0MK Curtain<\/a><\/h6>\n
—<\/h6>\n
Extraordinaire Brand Legend<\/strong>
\n========================<\/h6>\nDato Calvin Chan, Managing Director<\/a>\u00a0of\u00a0Oriental Coffee International Sdn Bhd<\/a><\/h6>\n
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Emerging Brand Legend<\/strong>
\n========================<\/h6>\nBenjamin Low, Business Development Manager<\/a>\u00a0of\u00a0Daijin Dining<\/a><\/h6>\n
Elaine Foong & Ms. Ng Kang Yun, Founders<\/a>\u00a0of\u00a0Elaine, Yun & Associates<\/a><\/h6>\n
\u00a0Tiffany Loh, Founder & C<\/a>EO of\u00a0Revery International Group Berhad<\/a><\/h6>\n
Images and videos courtesy of Branding Association of Malaysia (BAM)<\/h2>\n","protected":false},"excerpt":{"rendered":"