{"id":2866,"date":"2024-11-17T22:49:39","date_gmt":"2024-11-17T14:49:39","guid":{"rendered":"https:\/\/paparazzi.com.my\/?p=2866"},"modified":"2024-11-17T22:49:39","modified_gmt":"2024-11-17T14:49:39","slug":"ghee-hiang","status":"publish","type":"post","link":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/2024\/11\/17\/ghee-hiang\/","title":{"rendered":"Ghee Hiang"},"content":{"rendered":"\n
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Brand Legend 170-Year Centurion<\/p>


Life \u2013 A Game of Supply and Demand<\/strong><\/h2><\/div>

Emerging Brand Legend awardee Tiffany Loh, Founder\/CEO of Revery International is dedicated to pioneering innovation in medical technology and skin rejuvenation with advanced stem cell technology behind Malaysia\u2019s first exosome-based home treatment
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By Yvonne Yoong<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Quote: \u201cSincerity and integrity are easily understood. (But) everyone forgot the word \u2018fair\u2019. <\/em>
And, that is the problem. Really, everyone knows you have to be sincere and you have to have integrity. <\/em>
You want to win but you have to let other people win as well. So it has to be fair.\u201d<\/em>

– Datuk Ch\u2019ng Huck Theng of Ghee Hiang<\/em><\/p>\n\n\n\n

The proof of the pie is in the pudding they say. This quote is equally pertinent when observed in the local context of the famous Penang-grown Ghee Hiang confectionary biscuits and sesame oil \u2013 with the proof of the outstanding quality of its biscuits meriting it the coveted label Brand Legend \u2013 170 Years recipient by the Branding Association of Malaysia.<\/p>\n\n\n\n

Equally impressive is the fact that Ghee Hian\u2019s Datuk Ch\u2019ng Huck Theng doesn\u2019t operate via cookie-cutter methods when it comes to running the family partnership business line just focusing on profits. Instead, the enterprising entrepreneur and his business partner instead believes that to be a Brand Legend, one must be able to constantly manage and even surpass customers\u2019 stringent expectations.<\/p>\n\n\n\n

\u201cThat means ensuring the quality, health and the ethics of the products are in place,\u201d he said. Ghee Hiang as a brand he maintains, espouses \u201cgood work ethics which should come from the heart\u201d. This to his, is simply because \u201cevery day, you are taking people\u2019s hard-earned money which is not falling from the sky.\u201d<\/p>\n\n\n\n

Though accustomed to receiving many awards, Ghee Han is nevertheless elated at being recognised as a Brand Legend, acknowledging that the recognition cements the fact that \u201cone has done something good, something well and something fine\u201d.<\/p>\n\n\n\n

\u201cFor us, being here 168 , 2025 years in Malaysia, is considered an award every day already, actually,\u201d he said.<\/p>\n\n\n\n

With this extra added on awards though celebrating brands that have lasted the test of time, he hopes that it would remind people of the fact that \u201ca brand can live so long\u201d. And, with this win, he hopes that by their example of endurance, the company as a whole \u201ccan inspire more brands to probably be their own Malaysian brand for so long as well\u201d.<\/p>\n\n\n\n

Tracing the passing of the reins of the business from his great grandfather to his grandfather and then to his uncle, and eventually to him, he admits the journey of being in the family business wasn\u2019t smooth all the way given that their family structure \u2013 with everyone\u2019s grandfather and uncle involved in this \u201cvery close-knit\u201d family business.<\/p>\n\n\n\n

The founder of Ghee Hiang\u2019s story is fascinating, telling of a man sailing the high seas to hopefully find his fortune in the then Malaya. And, this is exactly the principle of how the Penang-grown confectionary biscuits was founded upon \u2013 which is based on good work ethics from when it first begun some 168 years ago, when its original founder left his native birthplace in Mainland China in search of his fortunes in the then Malaya.<\/p>\n\n\n\n

A twist of fate saw the young man then turning to baking biscuits instead of working in the harbor or tin mining or rubber tapping. This perceived failure nevertheless turned into a miracle blessing of sorts when he turned to baking biscuits and selling them at the roadside.<\/p>\n\n\n\n

Instead of being a product to be savoured as treats, the baked biscuits then were considered food for lunch to fill up hungry workers\u2019 bellies. So well received were they that it wasn\u2019t before long that he established his own shop. Brisk sales multiplied so much that it served three generations well – until his grandson decided not to do the business anymore. The matriarch of the family then sold the outlet to Datuk Ch\u2019ng\u2019s great grandfather in 1926 who then joined forces with his friend and in time, the business became part of his grandfather\u2019s legacy which was then saw the reins of the business falling to his lot in life. The journey though as he would readily acknowledge wasn\u2019t smooth all the way but in time, everything has been resolved, leaving him to solely focus on strengthening the entire business.<\/p>\n\n\n\n

Life \u2013 A Game of Supply and Demand<\/strong><\/p>\n\n\n\n

\u201cI believe in fairness because I always think that life is all about a game of supply and demand. It\u2019s about give and take. If you want people to treat you fairly, then you always have to treat people fairly because people who are giving you their hard-earned money are not stupid people. We believe in this principle so that\u2019s important,\u201d he shared about his approach to the business and life.<\/p>\n\n\n\n

\u201cA lot of times, when you earn their money already, you think that you’re very smart but actually that is the most dangerous part. If you don’t know how to handle this, and because it is their hard earned money today, you’re earning this money but letting the customer run away, and that would affect your entire branding. So, if you want to last long (in the business), then the first thing you have to be is fair.\u201d<\/p>\n\n\n\n

Believing in the importance of connecting beautiful people and promoting quality brands, three words stand out as his life\u2019s mantra: Sincerity, integrity and fairness.<\/p>\n\n\n\n

\u201cWe achieve good things in (the spirit of) enlightenment. And then, we connect beautiful people. And, we promote quality brands in these three words: Sincerity, integrity and fairness. Three words.<\/p>\n\n\n\n

\u201cSincerity and integrity are easily understood. (But) everyone forgot the word \u2018fair\u2019. And, that is the problem. Really, everyone knows you have to be sincere and you have to have integrity. You want to win but you have to let other people win as well. So it has to be fair.<\/p>\n\n\n\n

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  Quote: \u201cSincerity and integrity are easily understood. (But) everyone forgot the word \u2018fair\u2019. And, that is the problem. Really, everyone knows you have to be sincere and you have to have integrity. You want to win but you have…<\/p>\n","protected":false},"author":1,"featured_media":2777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emerging-brand-legends"],"_links":{"self":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/2866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/comments?post=2866"}],"version-history":[{"count":0,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/2866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/media\/2777"}],"wp:attachment":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/media?parent=2866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/categories?post=2866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/tags?post=2866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}