{"id":2875,"date":"2024-11-18T20:50:36","date_gmt":"2024-11-18T12:50:36","guid":{"rendered":"https:\/\/paparazzi.com.my\/?p=2875"},"modified":"2024-11-18T20:50:36","modified_gmt":"2024-11-18T12:50:36","slug":"orientak-coffee","status":"publish","type":"post","link":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/2024\/11\/18\/orientak-coffee\/","title":{"rendered":"Orientak Coffee"},"content":{"rendered":"\n
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Brand Legend 170-Year Centurion<\/p>


Promoting Authentic Malaysian Dining At Its Best<\/strong><\/strong><\/h2><\/div>

Dato\u2019 Calvin Chan of Oriental Coffee International Sdn Bhd shows what it takes to be an Extraordinaire Brand Legend<\/em> – Building from Ground Zero to Becoming A Brand Hero<\/strong>

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By Yvonne Yoong<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Quote: <\/strong>\u201cMy restaurant can provide not only the food but also the environment for the whole family to gather. Even the old people can trace their memories back to the environment when they were once young.\u201d<\/em>

\u2013 Dato\u2019 Calvin Chan, <\/em>

Managing Director of Oriental Coffee International Sdn Bhd<\/em>\u00a0
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\u201cThe way to a man\u2019s heart is through the stomach\u201d, they say. But for Dato\u2019 Calvin Chan Jian Chern, Managing Director of Oriental Coffee International Sdn Bhd, nothing warms his heart more than seeing entire families bonding over food at his kopitiam chain of restaurants.<\/p>\n\n\n\n

Recalling how he witnessed a grandmother studying the menu while hesitating to order, with her daughter telling her not to worry and to \u201cthink back to a time when she was a young girl of what she liked to eat and order it\u201d which made smile sweetly. This warmed his heart. \u201cMy restaurant can provide not only the food but also the environment for the whole family to gather. Even the old people can trace their memories back to the environment when they were once young,\u201d he shared.<\/p>\n\n\n\n

The most rewarding part for him is especially during the weekends when the whole family comes to dine in his restaurant. \u201cIt is so touching when you see the family bringing their old folks in a wheelchair or when you see them smiling,\u201d he enthused.<\/p>\n\n\n\n

When the restaurant first opened, he had no qualms serving as a waiter for almost a year. This way, no one is more acquainted with every single detail of the restaurant better than him. Impatient to start this business, he was totally hands-on, and so his staff are willing to be in the business together with him.<\/p>\n\n\n\n

Just 42, grounded and easy-going but blessed with The Midas Touch, his secret to success he says, is staying true to his roots while \u201ccontinuously revolving\u201d. Attributing the success of Oriental Kopi to doing things \u201cfrom the bottom of his heart\u201d, his natural charm and humility despite the group surpassing revenues other kopitiam<\/em> chains in the country can only dream of, with last year\u2019s recorded revenue at RM133 mil and profits of RM20 mil, is impressive indeed.<\/p>\n\n\n\n

\u201cWe’ve been able to maintain the integrity of our brand by ensuring that every dish reflects the flavours and warmth of Malaysian cuisine while innovating to meet modern consumers\u2019 expectations. A strong team and a focus on quality have been essential in helping us thrive.\u201d<\/p>\n\n\n\n

The winner of the inaugural Extraordinaire Brand Legend Awards<\/em> expressed surprise, as he said he thought he was still in \u201crunning stage\u201d as Oriental Coffee opened just three years ago. <\/p>\n\n\n\n

\u201cReceiving this recognition is truly an honor and a testament to the hard work of our entire team over the years. While it was a pleasant surprise, it also feels like a recognition of the dedication we\u2019ve put into maintaining our quality, consistency, and customer-first approach. This accolade reflects our ongoing legacy of blending tradition with innovation, making Oriental Kopi a household name,\u201d he enthused.<\/p>\n\n\n\n

Relating how he worked as a mobile phone distributor since the age of 18, he always had the instinct that he wanted to start a food chain. This impulse grew stronger as he found himself craving for Malaysian food whenever he travelled abroad to China and Hong Kong for work, realising that it was not so easy to find Malaysian restaurants in other countries.<\/p>\n\n\n\n

\u201cI was always craving Malaysian food. Before leaving Malaysia, I had to have local food. And, I must have Malaysian food and whenever I returned from overseas. Therefore, I decided to open the restaurant to serve more Malaysians and my friends.\u201d<\/p>\n\n\n\n

Another reason was because whenever he went overseas, his friends overseas would take him to their restaurants which served their authentic food there. \u201cWhen they came to Malaysia, they also asked me to bring them to have authentic Malaysian food. Since I wasn\u2019t sure and didn\u2019t know which restaurant I could bring them to, that\u2019s when I decided to open Oriental Kopi,\u201d he shared of the decision to open the outlet during the COVID-19 pandemic.<\/p>\n\n\n\n

Expressing surprise at receiving the Extraordinaire Brand Legend Award<\/em>s title as he doesn\u2019t consider himself \u201ca success yet\u201d but rather being \u201cstill in the running stage\u201d, he said he is \u201ctrying to get more experience and also learning from other people who are well-experienced\u201d. To him, the charm of Oriental Kopi lies in it being a Malaysian caf\u00e9 chain dedicated to providing a modern twist on traditional Malaysian dishes and coffee. <\/p>\n\n\n\n

\u201cWe offer a range of local delicacies like kaya<\/em> butter toast, Hainanese Chicken Rice and our signature Oriental White Coffee. Our \u2018USP\u2019 lies in creating an authentic yet contemporary dining experience that brings comfort food into the modern day.\u201d

Receiving the Brand Legend Award<\/em> he said is truly an honour and a testament to the hard work of the entire team over the years. \u201cWhile it was a pleasant surprise, it also feels like a recognition of the dedication we\u2019ve put into maintaining our quality, consistency and customer-first approach. The awards reflect our ongoing legacy of blending tradition with innovation, making Oriental Coffee a household name,\u201d he said.<\/p>\n\n\n\n

He disclosed that Oriental Coffee will be expanding to Singapore, having signed a JV with the Chua family of Paradise Group Singapore \u2013 owner of over 10 restaurant brands – to set up outlets there. Paradise Group has more than 10 restaurant brands which includes Paradise Dynasty, Le Shrimp Ramen (newly opened in KL), Para Thai etc.<\/p>\n\n\n\n

It was reported that Oriental Kopi plans to issue over R400 mil ordinary shares to raise funds for expansion even while setting up four retail specialty stores to sell their merchandise with one retail shop in Johor already operating. Furthermore, the irrepressible entrepreneur has further plans to expand overseas and double the current 14 outlets. <\/p>\n\n\n\n

For now, he is content to continue on his mission to \u201cbring people together through the rich culinary heritage of Malaysia, offering traditional dishes with a modern twist\u201d in order to provide \u201ca memorable dining experience that combines authenticity, quality, and innovation\u201d.<\/p>\n\n\n\n

Dispensing advice to those keen on building a lasting business, staying focused on core values while never compromising on quality he stressed, are essential traits. <\/p>\n\n\n\n

\u201cBuilding a lasting business requires resilience, adaptability and a genuine connection with your customers. Understand their needs, and be ready to innovate while staying true to your brand identity,\u201d he summed.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Quote: \u201cMy restaurant can provide not only the food but also the environment for the whole family to gather. Even the old people can trace their memories back to the environment when they were once young.\u201d \u2013 Dato\u2019 Calvin…<\/p>\n","protected":false},"author":1,"featured_media":2877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emerging-brand-legends"],"_links":{"self":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/2875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/comments?post=2875"}],"version-history":[{"count":0,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/2875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/media\/2877"}],"wp:attachment":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/media?parent=2875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/categories?post=2875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/tags?post=2875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}