{"id":3234,"date":"2024-11-29T09:51:58","date_gmt":"2024-11-29T01:51:58","guid":{"rendered":"https:\/\/paparazzi.com.my\/?p=3234"},"modified":"2026-02-03T03:36:06","modified_gmt":"2026-02-03T03:36:06","slug":"bam-benjamin-low","status":"publish","type":"post","link":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/2024\/11\/29\/bam-benjamin-low\/","title":{"rendered":"BAM : Daijin Dining"},"content":{"rendered":"

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EMERGING BRAND LEGEND
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Mr. Benjamin Low, Business Development Manager of Daijin Dining
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\nBranding Chinese Omasake Cuisine To The Next Level
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The way to being an Emerging Brand Legend is through the stomach, as exemplified by Benjamin Low, Business Development Manager of Daijin Dining of this business founded by his parents<\/p>\n

By Yvonne Yoong<\/h6>\n


Quote: \u201cOnce you are able to retain a scalable clientele who believe in your brand, it will elevate your business to new height that will last a long time,\u201d – Benjamin Low, Business Development Manager of Daijin Dining
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Two generations receiving two separate Brand Legend awards dealing with two separate mindsets but with a common goal have placed young entrepreneur – Benjamin Low, Business Development Manager of Daijin Dining in a unique league all his own.<\/p>\n

The young entrepreneur at 25, is elated that beginner\u2019s luck is siding his restaurant business venture which was newly established just November last year under the auspices of his parent\u2019s Herbaline Wellness Group which has been in the industry for over two decades now.<\/p>\n

\u201cWe are in charge of different departments, so we have a very good company organisation that is split up where we have our own particular roles in the things that we are doing on our daily lives now,\u201d he said of him fitting into the scheme of the overall family business.<\/p>\n

Though a relatively newcomer, he seems to have aced in terms of understanding that the secret lies in \u201cproviding an unforgettable experience to guests\u201d.<\/p>\n

\u201cConsumers will be looking at the whole experience rather than the bill at the end of the day. This is because the way you make them feel, can\u2019t be bought,\u201d observed this alumni of the University of Denver, the US who studied hospitality management.<\/p>\n

The idea behind this restaurant was to introduce Chinese omakase \u2013 which is a rarity as Japanese omakase dining is commonplace while Western fine dining restaurants are also rife but one would never see a Chinese omakase or fine dining restaurants. He is confident that combined with the entire experience and the whole journey behind the restaurant, Daijin Dining is the first-of-its-kind in Malaysia, with the inspiration behind the restaurant tied in with his parents\u2019 trip to Taiwan where they very often travel to for business and meetings with business suppliers.<\/p>\n

Being adventurous, they would very often ask their business suppliers to take them to extraordinary places \u2013 one of which was a restaurant called \u201cShi Yang\u201d located in the Yang Ming Mountain in Taiwan. So touched were his parents by the restaurant spanning nearly a four-hour dinner, they felt that their Chinese culture \u201ccould become something more refined\u201d.<\/p>\n

\u201cUsually, when you hear of this word omakase, you would think of Japanese food or associate this with fine dining concerning Western food. However, you would never think of Chinese food. So, 10 years ago when they had this meal, this three-and-a-half to four-hour dinner, they had this vision of creating a Chinese omakase restaurant here in Malaysia so that Malaysian Chinese can be proud of the Chinese background from which they originated,\u201d he elaborated.<\/p>\n

Divine In The Dining Details<\/strong><\/p>\n

The ultimate quest is \u201cto bring Chinese food to the next level\u201d while providing an environment to all associates \u201cwhere they can strive and be proud that they are working in an establishment like Daijin Dining\u201d he expressed.<\/p>\n

\u201cWe just have to be 100% attentive throughout the course of the (entire) experience and constantly seek ways to go above and beyond for the guest. It does not matter whether it is their first time or their 100th time, we have to maintain the same level of commitment to our guests,\u201d he quipped.<\/p>\n

Wise beyond his years, he stressed that the priority should not be centred only on the monetary aspect of the business but rather on guests\u2019 satisfaction.<\/p>\n

\u201cOnce you are able to retain a scalable clientele who believe in your brand, it will elevate your business to new height that will last a long time,\u201d he said with a smile.<\/p>\n

\u201cUltimately, we strive to provide guests with an experiential dining transporting them back to the Song Dynasty. From the facade, interior design, to the service provided, we aim to create an unforgettable Chinese Omakase dining experience,\u201d he elaborated.<\/p>\n

Working cross-generation on this restaurant business with his parents, he admits that the generation gap is apparent but he states that this augurs well for the business as his peers are also receptive to change. Being the new next generation, he acknowledges that he is fortunate to be able to build upon what the current generation has established and use this \u201cas a trampoline to excel to greater heights\u201d. Meanwhile, keeping the core values of what the company has been built on is key.<\/p>\n

Taking the extra step towards customer satisfaction, while always putting yourself in the shoes of the customer and thinking how are you going to provide them something that they can\u2019t get elsewhere is the recipe behind Daijin Dining.<\/p>\n

Essentially, one \u201chas to do what others don\u2019t want to do as that is the easiest way to gain respect\u201d.<\/p>\n

\u201cLastly, staff empowerment and believing in fellow team members are also keys to building a good working environment. This way, once your associates feel empowered, quality hospitality will naturally trickle its way down to the guests. We have to take care of our internal customers first who are the people who work alongside us. Then only, will they help us to take care of our external customers,\u201d he said.<\/p>\n

Reflecting on opportunities to bring the restaurant to the next level of experiential heaven, he said that given another opportunity, he wishes he could have spent more time in other establishments which have the same goals of delivering quality hospitality towards their guests so that this experience can be brought back to the family business.<\/p>\n

Understanding that they had to come up with plans that are achievable and work towards those goals and targets, and not just working with no intentions \u2013 the ability to pivot to cater to the community and making sure the team is pivoting with you towards the same goals are fundamental.<\/p>\n

\u201cWe are overwhelmed and honoured by receiving the BAM Legend Awards as it gives us the stamp of approval that we are providing a positive impact to the Malaysian community. This award hits us by surprise as we have awarded less than a year after being opened, and this will pay tribute to our ongoing legacy that providing hospitality to all of our guests that encounters us will leave having a memorable and positive experience,\u201d he said in conclusion.<\/p>\n

@Paparazzi<\/b><\/p>\n

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The “Brand Legend Awards” pay homage to the pioneers, innovators, and pillars of our local economy. These businesses are more than just enterprises; they are institutions that have shaped industries, fostered job creation, supported local communities, and inspired generations of entrepreneurs.The theme of these awards, “Larger Than Life,” perfectly encapsulates the enduring legacy of these legendary brands. They have transcended the boundaries of mere entities, becoming institutions that have played pivotal roles in shaping our city and region.<\/p>\n

Through their unwavering commitment to excellence, resilience in the face of challenges, and ability to adapt to ever-changing market landscapes, these businesses have cemented their place in our collective consciousness. They are the giants upon whose shoulders our local economy stands tall, and their contributions have been instrumental in weaving the vibrant tapestry of our city and region<\/p>\n","protected":false},"excerpt":{"rendered":"

EMERGING BRAND LEGEND Mr. Benjamin Low, Business Development Manager of Daijin Dining Branding Chinese Omasake Cuisine To The Next Level The way to being an Emerging Brand Legend is through the stomach, as exemplified by Benjamin Low, Business Development Manager…<\/p>\n","protected":false},"author":1,"featured_media":9855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bam"],"_links":{"self":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/3234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/comments?post=3234"}],"version-history":[{"count":1,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/3234\/revisions"}],"predecessor-version":[{"id":9856,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/3234\/revisions\/9856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/media\/9855"}],"wp:attachment":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/media?parent=3234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/categories?post=3234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/tags?post=3234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}