{"id":3290,"date":"2024-11-29T14:28:13","date_gmt":"2024-11-29T06:28:13","guid":{"rendered":"https:\/\/paparazzi.com.my\/?p=3290"},"modified":"2026-02-03T03:29:50","modified_gmt":"2026-02-03T03:29:50","slug":"bam-datuk-wong-keong-fook","status":"publish","type":"post","link":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/2024\/11\/29\/bam-datuk-wong-keong-fook\/","title":{"rendered":"BAM : Unique Seafood"},"content":{"rendered":"

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BRAND LEGEND 30 YEARS
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Datuk Wong Keong Fook, Founder of Unique Seafood
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\nCelebrating Three Decades of Bringing The Treasures of The High Seas To Your Table
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Coming up tops with the freshest harvest from the high seas is the soft-spoken and down-to-earth Brand Legend Awards \u2013 30 Years recipient Datuk Wong Keong Fook, Founder of Unique Seafood.<\/p>\n

By Yvonne Yoong<\/h6>\n


Quote: \u201cIf you are patient, that means you must rule yourself. If you are patient, you can settle
anything.\u201d – Datuk Wong Keong Fook, Founder of Unique Seafood
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Managing a fleet of over 250 staff with regards to the seafood business is no mean feat but is considered all in a day\u2019s work for down-to-earth Datuk Wong Keong Fook, Founder of Unique Seafood Group of Restaurants. Together with Managing Director Datin Kok Yoke Sim, they bridge the gap between the high seas and dry land while taking great pride in \u201cdiscovering and delivering the finest, freshest seafood for its customers\u201d.<\/p>\n

Variety is also the name of the game, with it offering all kinds of exclusive saltwater and freshwater catches flown in from across the world. Being a live seafood supplier since 2000 and consistently delivering the catch of the day, with more than 100 types of live seafood sourced locally and internationally while supplying seafood to major 5-star hotels across Kuala Lumpur and for wedding banquets nationwide has stamped its reputation as the go-to source for quality seafood.<\/p>\n

\u201cWith our in-depth knowledge and expertise in sourcing live seafood, food safety and supply are guaranteed for restaurant outlets,\u201d he enthused.<\/p>\n

Having The Patience of A Saint<\/strong><\/p>\n

When quizzed about what it takes to be a Brand Legend Awards \u2013 <\/em>under the 30 Years recognition category \u2013 that too, having helmed his ship with poise for three decades, the patient owner of Unique Seafood said that one needs to \u201cunderstand the behavior of the staff in order to understand them\u201d so that they can weather the challenges of the business together.<\/p>\n

\u201cJust like my family, I try to discover what they (my staff) like. You try to discover what they like so you can shepherd them,\u201d he said.<\/p>\n

The soft-spoken gentleman admits that it takes a lot of patience to handle this business, which isn\u2019t easy. \u201cIf you want to be a success in this business, then you have to very importantly, have a very good temper. You cannot think that you are a millionaire or billionaire. This is because if you throw a fit, your Chef may not resign or leave because of the high salary but since he\u2019s not happy, he won\u2019t produce the best quality for the restaurant.\u201d<\/p>\n

He opines that to be a Brand Legend in this business, one has to be \u201clong-suffering\u201d in terms of learning to \u201crule oneself\u201d.<\/p>\n

\u201cIf you are patient, that means you must rule yourself. If you are patient, you can settle anything.\u201d<\/p>\n

The wise entrepreneur offered yet another nugget of wisdom as in managing egos when testing food in that praise must be given alongside criticism. He also hosts meal meetups twice or trice monthly to eat together and discuss matters. It is also almost a tradition for his Chief Chef to travel overseas with him to a destination of choice to try other restaurants\u2019 menus to keep the spark alive \u2013 be it to Japan, Korea or China.<\/p>\n

Shepherding his staff in this seafood business following this formula seems to be working well as to date, he has established five live seafood restaurants with different concepts and a wedding banquet ballroom as well. All his restaurants are also equipped with live seafood tanks to ensure freshness.<\/p>\n

In addition to ensuring the freshest catch of the day, his team of top-notch award winning chefs \u2013 each armed with more than 30 years of experience in cooking up a storm when it concerns seafood cuisine who have participated in the Malaysia International Gastronomy Festival (MIGF) make sure a feast is on the cards every time.<\/p>\n

\u201cWe have a team of 50 chefs to prepare top-notch quality dishes with consistency of quality for customers,\u201d he said priding the fact that Unique Seafood has three decades of preparing meals for over 100,000 tables \u2013 be it for weddings and corporate events to date with complimentary facilities from LED screen, sound systems and event decorations.<\/p>\n

Ultimately, to succeed in the competitive restaurant business, the wise businessman who has been a seafood supplier previously, only venturing into the restaurant business in 2000, said one has to ensure three things are in place in terms of firstly, the quality of the food being top- notch while the pricing must be reasonable and the service, good.<\/p>\n

In parting, he shared another nugget of wisdom in that in this business, one needs to think-out- of-the-box in that one-plus-one equals two in mathematics but the ability to solve problems points out that it\u2019s not just two plus two that equals four, as three plus one also amounts to four while four plus zero is four. Quoting how to manage the temper issue, he said that if one sees one plus one as two, then one will not be able to control one\u2019s temper but having the ability to view the issue from another angle can settle the problem amicably. Spoken like a true Brand Legend.<\/p>\n

@Paparazzi360<\/b><\/p>\n

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The “Brand Legend Awards” pay homage to the pioneers, innovators, and pillars of our local economy. These businesses are more than just enterprises; they are institutions that have shaped industries, fostered job creation, supported local communities, and inspired generations of entrepreneurs.The theme of these awards, “Larger Than Life,” perfectly encapsulates the enduring legacy of these legendary brands. They have transcended the boundaries of mere entities, becoming institutions that have played pivotal roles in shaping our city and region.<\/p>\n

Through their unwavering commitment to excellence, resilience in the face of challenges, and ability to adapt to ever-changing market landscapes, these businesses have cemented their place in our collective consciousness. They are the giants upon whose shoulders our local economy stands tall, and their contributions have been instrumental in weaving the vibrant tapestry of our city and region<\/p>\n","protected":false},"excerpt":{"rendered":"

BRAND LEGEND 30 YEARS Datuk Wong Keong Fook, Founder of Unique Seafood Celebrating Three Decades of Bringing The Treasures of The High Seas To Your Table Coming up tops with the freshest harvest from the high seas is the soft-spoken…<\/p>\n","protected":false},"author":1,"featured_media":9846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bam"],"_links":{"self":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/3290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/comments?post=3290"}],"version-history":[{"count":1,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/3290\/revisions"}],"predecessor-version":[{"id":9847,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/3290\/revisions\/9847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/media\/9846"}],"wp:attachment":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/media?parent=3290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/categories?post=3290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/tags?post=3290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}