At the core of the launch is the GSure Enhanced Formula, now fortified with NevVPro\u00ae, a proprietary bioprocessed premix developed by GoodMorning Group. This advanced formulation includes medicinal mushrooms and yeast-derived beta-glucan, delivering a plant-based nutrition option enhanced with biotechnology.<\/p>\n
NevVPro\u00ae consists of:<\/p>\n
- \n
- NevGro\u00ae (Lion\u2019s Mane Mushroom extract)<\/li>\n
- RespiRem\u00e8\u00ae (Pure powder of Tiger Milk Mushroom)<\/li>\n
- OriCidum\u00ae (Pure powder of Reishi Mushroom)<\/li>\n
- Yeast Beta Glucan<\/li>\n<\/ul>\n
\u00a0<\/p>\n
The GSure formula continues to deliver a high-protein, high-calcium, high dietary fiber nutritional profile with 28 essential vitamins and minerals, and remains 100% plant-based, lactose-free, and gluten-free ideal for vegetarians, those with lactose intolerance, or anyone seeking a wholesome dairy alternative.<\/p>\n
New Product Line Addresses Diverse Health Concerns<\/strong><\/p>\n
In addition to the enhanced GSure, GoodMorning unveiled four new functional products designed to support holistic health. These innovations reflect the brand\u2019s commitment to addressing diverse wellness needs through science-driven, plant-based solutions.<\/p>\n
- \n
- NevG Tablets \u2013 A supplement formulated with a synergistic blend of three scientifically studied medicinal mushroom extracts: NevGro\u00ae (Lion\u2019s Mane), RespiRem\u00e8\u00ae (Tiger Milk Mushroom) and OriCidum\u00ae (Reishi)<\/li>\n
- TMM Ezzence \u2013 Essence of Mixed Mushrooms crafted from a premium selection of mushrooms, including Tiger Milk Mushroom, White Oyster Mushroom, Agaricus Blazei Mushroom, and Black Jelly Mushroom.<\/li>\n<\/ul>\n
- \n
- LMM Ezzence \u2013 Essence of Mixed Mushrooms with Lion\u2019s Mane Mushroom combines a premium selection of mushrooms\u2014including Lion\u2019s Mane Mushroom, White Oyster Mushroom, Agaricus Blazei Mushroom, and Black Jelly Mushroom.<\/li>\n<\/ul>\n
- \n
- MyVPro RTD \u2013 A mixed berry fruit juice powered by the proprietary MyVPro\u2122, which combines award-winning ingredients\u2014Respireme\u00ae (Tiger Milk Mushroom), OriMili\u00ae (Cordyceps militaris<\/em>), and Palm Tocotrienol, a high-potency Vitamin E with strong antioxidant benefits. It contains no added sugar or artificial coloring.<\/li>\n<\/ul>\n
\u00a0<\/p>\n
Speaking at the event, George Lee Kok Gee, GoodMorning Group\u2019s Senior National Sales Manager (Downstream), highlighted the significance of these product innovations in advancing the company\u2019s mission.\u00a0<\/p>\n
\u201cThe enhanced GSure formula and new functional products represent a major leap forward in redefining wellness. By unlocking the potential of medicinal mushrooms through cutting-edge biotechnology, we are meeting Malaysian and global evolving health needs while strengthening our position in the nutrition market,\u201d he said.<\/p>\n
Research-Backed Innovation and Global Recognition<\/strong><\/p>\n
At the forefront of health innovation, NevGro\u00ae, a key component of NevVPro\u00ae and NevG, is supported by over 20 years of rigorous research. This foundation has led to 11 prestigious international invention & innovation awards and 23 international scientific publications.<\/p>\n
NevG tablet, developed through more than 3 years of dedicated research, has received 5 international invention & innovation awards and been featured in the journal Neuroscience Research Notes, showcasing the potential of Lion\u2019s Mane Mushroom in the field of cognitive and brain health.<\/p>\n
Other research-driven products include RespiReme\u00ae, with over 2 years of research, has secured 2 international invention & innovation and 2 international scientific publications and OriMili\u00ae, also backed by more than 2 years of research, has earned 6 international invention & innovation awards and 1 international scientific publication.<\/p>\n
Traditional Wisdom Meets Modern Biotechnology<\/strong><\/p>\n
Today, GoodMorning is at the forefront of harnessing medicinal mushrooms through cutting-edge biotechnology, transforming these powerful botanicals into innovative functional food and beverage products that cater to modern wellness needs.<\/p>\n
Lion\u2019s Mane Mushroom has long been valued for its potential to support memory, focus, and cognitive health. Scientific research continues to explore its positive effects on the nervous system, making it a vital component in GoodMorning\u2019s brain health formulations.<\/p>\n
Tiger Milk Mushroom is renowned in traditional medicine for its role in supporting respiratory balance. GoodMorning\u2019s proprietary extracts bring this rare mushroom\u2019s benefits into everyday nutrition, addressing respiratory health with natural efficacy.<\/p>\n
Reishi Mushroom is celebrated for its adaptogenic properties, supporting heart health, stress relief, and liver detoxification. By integrating Reishi into its products, GoodMorning offers consumers a botanical ally for comprehensive wellness and overall well-being.<\/p>\n
\u201cThese medicinal mushrooms inspire GoodMorning\u2019s product innovations, offering plant-based, science-backed solutions that support a healthy lifestyle,\u201d said George Lee.<\/p>\n
\u201cThrough advanced bioprocessing and formulation, we unlock their natural power\u2014making the benefits of these mushrooms accessible through convenient, functional food and beverage products for daily use.\u201d<\/p>\n
Strategic Partnership with Sunway Multicare Pharmacy<\/strong><\/p>\n
GoodMorning also announced a strategic partnership with Sunway Multicare Pharmacy to co-launch GTSure, a digestive health beverage formulated with Gastro-AD\u00ae (probiotic fermented soy), RespiRem\u00e8\u00ae, CaHMB, and 28 essential nutrients.<\/p>\n
Formalized through a signed Memorandum of Cooperation (MoC), this collaboration marks a significant step in GoodMorning\u2019s midstream expansion, reinforcing its commitment to delivering accessible, science-driven nutritional solutions that meet diverse health needs.<\/p>\n
Ricky Lim Li Qi, General Manager of Sunway Multicare Pharmacy, stated that the partnership with GoodMorning underscores their shared mission to bring science-backed functional nutrition into everyday life.<\/p>\n
Introducing Coffee+ Functional Beverages<\/strong><\/p>\n
In addition, the company previewed its upcoming Coffee+ functional beverage line, developed in collaboration with one of the Malaysia most iconic coffee brand, Kluang Coffee. The initial variant features Tiger Milk Mushroom and is available in Strong (2-in-1) and Classic (3-in-1) formats, with plans to introduce other variants infused with Lion\u2019s Mane and Reishi.<\/p>\n
The event invites families to participate in interactive wellness activities, including a \u201cSay it with Love\u201d message wall and lucky draws, encouraging visitors to express their love for parents and embrace healthier nutrition habits.<\/p>\n
GoodMorning\u2019s senior leadership team, including Group Founder and Executive Chairman Professor Dato\u2019 Dr. Lim Sin Boon, Group Chief Executive Officer Professor Dr. Charles Cheng Fang Chin, Group Chief Commercial Officer Lee Eng Kwan, Group Chief Operating Officer Jordan Fong Yau Chung, Group Chief Scientific Officer Peggy Cheng Poh Guat, Group Financial Controller Hobart Chan Chien Hui and Group Senior National Sales Manager (Up & Midstream) Agnes Tey Lee Meng attended the launch to reaffirm the company\u2019s commitment to innovation and health.<\/p>\n
<\/p>\n
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- MyVPro RTD \u2013 A mixed berry fruit juice powered by the proprietary MyVPro\u2122, which combines award-winning ingredients\u2014Respireme\u00ae (Tiger Milk Mushroom), OriMili\u00ae (Cordyceps militaris<\/em>), and Palm Tocotrienol, a high-potency Vitamin E with strong antioxidant benefits. It contains no added sugar or artificial coloring.<\/li>\n<\/ul>\n
- LMM Ezzence \u2013 Essence of Mixed Mushrooms with Lion\u2019s Mane Mushroom combines a premium selection of mushrooms\u2014including Lion\u2019s Mane Mushroom, White Oyster Mushroom, Agaricus Blazei Mushroom, and Black Jelly Mushroom.<\/li>\n<\/ul>\n