{"id":5933,"date":"2025-07-04T15:14:27","date_gmt":"2025-07-04T07:14:27","guid":{"rendered":"https:\/\/paparazzi.com.my\/?p=5933"},"modified":"2026-02-03T07:59:16","modified_gmt":"2026-02-03T07:59:16","slug":"brilliant-elevator-blt-and-dong-yang-join-forces-for-malaysian-brand-launch-charting-a-new-blueprint-for-the-asean-market","status":"publish","type":"post","link":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/2025\/07\/04\/brilliant-elevator-blt-and-dong-yang-join-forces-for-malaysian-brand-launch-charting-a-new-blueprint-for-the-asean-market\/","title":{"rendered":"Brilliant Elevator (BLT) and Dong Yang Join Forces for Malaysian Brand Launch, Charting a New Blueprint for the ASEAN Market"},"content":{"rendered":"\n

\u201cMalaysia Set to Become ASEAN Hub \u2013 Yuanda Group and Dong Yang to Co-Create a New Elevator Industry Ecosystem\u201d<\/strong><\/p>\n\n\n\n

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Shah Alam, Malaysia \u2013 June 24, 2025 \u2013 Shenyang Yuanda Intelligent Industrial Group\u2019s flagship brand, Brilliant Elevator Co., Ltd. (BLT), today held a grand Malaysia Brand Launch Event at the DoubleTree by Hilton Hotel in Shah Alam, Selangor. In collaboration with its local partner, Dong Yang Elevator (M) Sdn Bhd, the event marks a strategic milestone in the group’s ASEAN expansion efforts.<\/p>\n\n\n\n

Over 200 professionals and representatives from government, construction, development, engineering, and maintenance sectors attended the launch, bearing witness to a significant moment in BLT\u2019s journey towards smart manufacturing and global expansion.<\/p>\n\n\n\n

Strategic ASEAN Positioning: Malaysia as a Regional Hub<\/p>\n\n\n\n

In his speech, Mr. Liu Ruisheng, General Manager of International Sales at Brilliant Elevator, said: \u201cMalaysia, where we have cultivated our presence for 18 years, is entering a key phase in our strategic upgrade. We plan to establish a regional logistics center here, leveraging its geographic and industrial strengths to serve the Southeast Asian market and accelerate our global brand development.\u201d<\/p>\n\n\n\n

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In recent years, BLT\u2019s export performance has grown steadily, with exports surpassing RMB 580 million in 2024, reaching more than 140 countries and regions worldwide\u2014ranking among the top Chinese elevator exporters for consecutive years.<\/p>\n\n\n\n

Additionally, the successful operation of Yuanda Group\u2019s joint venture factory in Saudi Arabia has become a benchmark for high-end smart manufacturing. In 2025, the group will launch its assembly plant in the Americas, aiming to build a global platform for smart, digital, and green vertical transportation solutions, with Saudi Arabia and Malaysia as dual engines of this strategy.<\/p>\n\n\n\n

Dong Yang CEO Yeow Ewe Hor : Building Smart, Sustainable Cities Together<\/p>\n\n\n\n

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Mr. Yeow Ewe Hor, CEO of Dong Yang Elevator, emphasized the collaborative potential and future of Malaysia\u2019s building and construction ecosystem: \u201cWe gather here today as the driving force behind Malaysia\u2019s urban progress\u2014the visionaries who turn blueprints into communities and dreams into national landmarks.\u201d<\/p>\n\n\n\n

He pointed out that Malaysia\u2019s vertical transportation industry is at a turning point toward safer, greener, and smarter systems, urging the industry to respond to three core challenges:<\/p>\n\n\n\n

1. Safety \u2013 Integrating international standards while complying with local JKKP regulations<\/p>\n\n\n\n

2. Sustainability \u2013 Making green materials and renewable energy the default, not the exception<\/p>\n\n\n\n

3. Innovation \u2013 Leveraging IoT and predictive maintenance to enhance urban mobility in smart cities<\/p>\n\n\n\n

\u201cSince 2008, Dong Yang has worked hand in hand with BLT, selling over 400 elevators and maintaining more than 1,300 units locally. We\u2019ve actively implemented global standards, green technologies, and intelligent maintenance systems. Moving forward, we\u2019ll continue collaborating closely with JKR, JKKP, and other government bodies to shape the future of intelligent vertical mobility in Malaysia.\u201d<\/p>\n\n\n\n

He also paid tribute to the developers, architects, and consultants in attendance, praising their innovation and commitment:<\/p>\n\n\n\n

\u201cEvery time someone steps into an elevator, they\u2019re experiencing the collective wisdom of our entire value chain. Let\u2019s move forward together, building a smarter, safer, more sustainable, and inclusive future for Malaysia\u2019s vertical development.\u201d<\/p>\n\n\n\n

Strategic Upgrade: Regional Logistics and Smart Services Center in Malaysia<\/p>\n\n\n\n

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At the event, Yuanda Group officially announced plans to establish a Southeast Asian regional logistics and smart service center in Malaysia. This center will integrate warehouse logistics, parts distribution, intelligent maintenance, remote monitoring, and customer service, enhancing response times and regional coordination.<\/p>\n\n\n\n

The group also plans to launch local assembly operations and talent development programs, moving from an \u201cequipment supplier\u201d model toward becoming a smart building solutions provider. This dual-driver approach\u2014local service + international quality\u2014will lead the group\u2019s next phase of sustainable development.<\/p>\n\n\n\n

Accelerating Global Brand Momentum Under the Belt and Road Initiative<\/p>\n\n\n\n

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The 2025 BLT Global Brand Tour has already launched in Vietnam, Saudi Arabia, and Mexico. The Malaysia stop represents a key moment in this international journey, deepening regional partnerships and reinforcing the voice of \u201cMade in China, Powered by Intelligence.\u201d<\/p>\n\n\n\n

\u201cGlobalization is not only about product exports. It\u2019s about exporting systems of brand, technology, and management. Malaysia will be our bridgehead into ASEAN, and our collaboration with Dong Yang will take us from deeply rooted to regionally leading.\u201d<\/p>\n\n\n\n

With rapid global infrastructure development and the rise of smart, green cities, BLT remains committed to delivering efficient, reliable, and aesthetically advanced vertical mobility solutions for clients around the world.<\/p>\n\n\n\n

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About Brilliant Elevator (China)<\/strong><\/p>\n\n\n\n

Brilliant Elevator Co., Ltd., under the umbrella of Yuanda Intelligent Industrial Group, is a global leader in high-end equipment manufacturing. Specializing in elevator R\\&D, manufacturing, installation, maintenance, and smart services, BLT products are used in residential, commercial, public, and transportation infrastructure across 140+ countries and regions. With \u201cSmart Manufacturing + Global Services\u201d as its strategic core, BLT actively supports the Belt and Road Initiative and drives Chinese high-end manufacturing into global markets.<\/p>\n\n\n\n

About Dong Yang Elevator (Malaysia)<\/strong><\/p>\n\n\n\n

Dong Yang Elevator (M) Sdn Bhd is a leading Malaysian supplier of elevators, escalators, and home lifts. Established in 2002, it provides full-service manufacturing, installation, and maintenance solutions. As the exclusive authorized agent of BLT in Malaysia, Dong Yang is trusted for its localized expertise, advanced technologies, and rigorous quality management.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cMalaysia Set to Become ASEAN Hub \u2013 Yuanda Group and Dong Yang to Co-Create a New Elevator Industry Ecosystem\u201d Shah Alam, Malaysia \u2013 June 24, 2025 \u2013 Shenyang Yuanda Intelligent Industrial Group\u2019s flagship brand, Brilliant Elevator Co., Ltd. (BLT), today…<\/p>\n","protected":false},"author":5,"featured_media":9904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[29,33,36,46],"class_list":["post-5933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-products","tag-blt","tag-brilliant-elevator-co","tag-china","tag-dong-yang-elevator"],"_links":{"self":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/5933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/comments?post=5933"}],"version-history":[{"count":2,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/5933\/revisions"}],"predecessor-version":[{"id":9905,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/5933\/revisions\/9905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/media\/9904"}],"wp:attachment":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/media?parent=5933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/categories?post=5933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/tags?post=5933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}