{"id":5964,"date":"2025-07-04T17:21:25","date_gmt":"2025-07-04T09:21:25","guid":{"rendered":"https:\/\/paparazzi.com.my\/?p=5964"},"modified":"2026-02-03T08:09:29","modified_gmt":"2026-02-03T08:09:29","slug":"university-of-malaya-and-branding-association-of-malaysia-sign-strategic-mou-to-strengthen-branding-industry-collaboration","status":"publish","type":"post","link":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/2025\/07\/04\/university-of-malaya-and-branding-association-of-malaysia-sign-strategic-mou-to-strengthen-branding-industry-collaboration\/","title":{"rendered":"University of Malaya and Branding Association of Malaysia Sign Strategic MoU to Strengthen Branding & Industry Collaboration"},"content":{"rendered":"\n
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Kuala Lumpur, 1 July 2025 \u2013 The University of Malaya (UM), Malaysia\u2019s premier academic institution, and the Branding Association of Malaysia (BAM), the nation\u2019s leading branding organization, have signed a memorandum of understanding (MoU) to initiate a strategic partnership in branding education, talent development, and academic-industry cooperation.<\/p>\n\n\n\n

The MoU signing ceremony took place on 1 July 2025 (Tuesday) at Bilik Court, University of Malaya, located next to Dewan Tunku Canselor. The MoU was signed by Professor Dr. Hasniza Zaman Huri, Deputy Vice-Chancellor (Academic and International) of UM, and Datin Winnie Loo, President of the Branding Association of Malaysia. The ceremony was witnessed by:
\u2022 Assoc. Prof. Ts. Dr. Sri Devi Ravana, Director of the Centre for Integral Learning (CITRA), University of Malaya
\u2022 Dr. Serrene Leong, Director of Industry Network & Professional Development, University of Malaya
\u2022 Michelle Hah, Deputy President of BAM
\u2022 Datuk Eric Chong, Past President of BAM<\/p>\n\n\n\n

This MoU outlines key areas of collaboration:
\u2022 Joint programs and activities in areas of mutual interest
\u2022 Opportunities for course development and branding-related content
\u2022 Internship and employment pathways for students with BAM members
\u2022 Community engagement and co-branded initiatives
\u2022 Exchange of knowledge, research, and branding insights<\/p>\n\n\n\n

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In her opening remarks, Datin Winnie Loo stated:<\/p>\n\n\n\n

\u201cThis collaboration is more than a ceremonial signing \u2014 it\u2019s a meaningful commitment to bridge the gap between industry and academia. Branding is no longer a luxury; it is a necessity. Through this MoU, we hope to shape future-ready talents who understand the essence of impactful branding.\u201d<\/p>\n\n\n\n

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Professor Dr. Hasniza Zaman Huri expressed her optimism about the academicindustry synergy:<\/p>\n\n\n\n

\u201cThe University of Malaya is proud to partner with BAM. This MoU will enrich our academic offerings and prepare students to become adaptive, branding-savvy professionals. It reflects our ongoing effort to bring practical relevance into our academic ecosystem.\u201d<\/p>\n\n\n\n

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While the MoU is non-binding, it serves as a foundational platform to explore longterm partnerships \u2014 especially in advancing branding innovation, cultivating industry-ready graduates, and co-developing thought leadership initiatives.<\/p>\n\n\n\n

The event brought together academic leaders and branding practitioners, symbolizing a shared vision for a stronger, future-focused Malaysia.<\/p>\n\n\n\n

Also in attendance were BAM executive committee members, including:
\u2022 Nicholas Gan, General Secretary
\u2022 Dato Jennifer Ong, Vice President
\u2022 Jeff Lai, Vice President
\u2022 Raymond Chong, Vice President
\u2022 Eden Yap, Vice President
\u2022 Tony Yeoh, Exco Member
\u2022 Evon Heng, Exco Member
\u2022 Julia Koh, Exco Member
\u2022 Jodness Tan, Exco Member<\/p>\n","protected":false},"excerpt":{"rendered":"

Kuala Lumpur, 1 July 2025 \u2013 The University of Malaya (UM), Malaysia\u2019s premier academic institution, and the Branding Association of Malaysia (BAM), the nation\u2019s leading branding organization, have signed a memorandum of understanding (MoU) to initiate a strategic partnership in…<\/p>\n","protected":false},"author":5,"featured_media":9926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[31,32,60,67,96],"class_list":["post-5964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-branding","tag-branding-association-of-malaysia","tag-industry","tag-malaysia","tag-university-of-malaya"],"_links":{"self":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/5964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/comments?post=5964"}],"version-history":[{"count":2,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/5964\/revisions"}],"predecessor-version":[{"id":9931,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/posts\/5964\/revisions\/9931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/media\/9926"}],"wp:attachment":[{"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/media?parent=5964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/categories?post=5964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paparazzi.com.my\/newthemepaparazzi\/wp-json\/wp\/v2\/tags?post=5964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}